DM407BKK
Behavioural Marketing Automation
Faculty
Rui Nunes
Founder of sendXmail, ZOPPLY and HOTLeads
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This intensive 3-week boot camp is designed for learners to rapidly acquire the skills and knowledge necessary to apply marketing automation across the customer journey. Participants will learn how to build flows, create content, and develop strategies for different marketing stages, from awareness to retention.
This course isn't just a gateway to mastering marketing automation; it’s an opportunity to join the ranks of digital marketers who are shaping the future of how businesses connect with customers in the digital age. You’ll leave not only with a certification but with a newfound confidence and a strategic mindset ready to tackle the marketing challenges of tomorrow.
Learning highlights
- In just three intense weeks, you'll transition from a marketing enthusiast to an adept automation strategist equipped with actionable skills to propel your marketing career or business into the digital age with the support of AI tools.
- A solid foundation in marketing automation with practical experience using industry-standard tools.
- The ability to design and implement a complete marketing automation strategy aligned with business objectives.
- An understanding of how to create personalized content and automation sequences that resonate with each stage of the buyer's journey with the support of generative AI.
- Skills to analyze campaign performance, optimize strategies, and drive sustainable business growth through customer retention.
Course outline
15 classes
Session 1
Introduction to Marketing Automation
Session 2
Overview of Tools and CRM Integration
Session 3
Content for Awareness and Engagement
Session 4
Email Marketing and Lead Nurturing Basics
Session 5
Social Media and SEO Automation Tactics
Session 6
Lead Magnets and Landing Page Strategies
Session 7
Lead Scoring and Qualification Techniques
Session 8
Conversion Optimization and A/B Testing
Session 9
Sales Alignment and Retargeting Flows
Session 10
Crafting Automated Sales Communication
Session 11
Customer Segmentation for Retention
Session 12
Designing a Loyalty Program
Session 13
Marketing Automation Analytics and KPIs
Session 14
Strategy Development and Tactical Planning
Session 15
Presentation of the Final Project
Prerequisites
A solid understanding of fundamental marketing concepts.
Experience with digital marketing is beneficial but not required.
Methodology
The methodology for teaching the Intensive Marketing Automation Bootcamp involves a blend of theoretical instruction, practical application, and peer collaboration, all facilitated through a dynamic online learning environment.
Lectures
Discussions
Exercises
Combination of group and individual work.
Final Presentation
Grading
Rui Nunes is the Founder of sendXmail, ZOPPLY and HOTLeads, a board member of APPM - Portuguese Marketing Professionals Association, a certified Head of Marketing with Digital Expertise, and a post-grad teacher in several universities. Is a frequent speaker at marketing events worldwide and a recognised consultant in email marketing, marketing automation and lead generation/B2B growth strategy.
Rui was in the founding team of Canalmail, which held the largest permission-based email marketing lists in Portuguese and Spanish language in the world and has helped grow several international projects like Kwanko, GrantonWorld, and EmailBidding, among others. He's also a very passionate advocate for best practices marketing foundations, and he's a regular host and speaker of webinars and lectures to those who don't have easy access to the most advanced techniques and technologies.
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Behavioural Marketing Automation
by Rui Nunes
Total hours
45 Hours
Dates
Jan 13 - Jan 31, 2025
Fee for single course
€1500
Fee for degree students
€750
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FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.