Digital Advertising
Faculty
Maria Sol Croci
Brand Partnership Marketing Manager at Glovo
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Digital advertising is one of the most important tools for a Marketing strategy nowadays, helping not only for reaching the B2C world, but also that of B2B, by taking advantage of its great targeting capabilities.
Digital advertising creates powerful opportunities to tell brand stories at scale and in context. Through ads on various devices and channels, marketers can reach larger audiences in a way that is real-time, increasingly personal and more accessible than traditional advertising.
In this course, students will learn about different ways and mechanisms to reach the right customers, at the right time with the measurement and optimization needed in each case. At the same time, they will learn about how to read, analyze and elaborate on the best strategy from the results they get from the different advertising tools.
Learning highlights
- Fully understanding of the top advertising tools
- Digital advertising strategy creation for different types of businesses
- Hands on digital campaign creation
- Measurement and optimization for better decision making
- New trends on the digital advertising world
Course outline
15 classes
Class 1
Introduction to digital advertising: History of advertising and types of digital advertising (Search, display, social, influencer, email marketing, difference between paid versus organic)
Class 2
KPIs to measure campaigns: What are the main ones and what to analyze in each type of campaign.
Class 3
Conversion funnel: what it is and how to apply it to your project / company
Class 4
Targeting/audience: Options available for the different advertising platforms.
Class 5
Placement and Formats: Options available for the different advertising platforms
Class 6
Facebook deep dive: Everything you need to know about building a Facebook/Instagram campaign
Class 7
Facebook deep dive
Class 8
Google deep dive: Step by step on how to create a google ads campaign.
Class 9
Analytics: Recognise the importance of analysing performance of a digital marketing campaign and set up an analytical report for a campaign
Class 10
What you must know about the rest of the digital platforms like LinkedIn, Pinterest, Twitter, Snapchat, TikTok
Class 11
Programmatic advertising: What it is and its pros and cons.
Class 13
Attribution models: What are the different attribution models available and use cases for each.
Class 12
Optimization: The art of improving past performance in order to get better results with the same budget.
Class 14
Measurement: Studies available for Facebook, Google and third party options (Nielsen, Kantar, GFK)
Class 15
Creativity: Best practises for digital creativity with deep dive on Mobile.
Maria Sol is an industrial engineer with a master in Finance and a distinct international background, having lived in 5 different countries. During her time at university, she started working at Oracle, at which point she realized that she wanted to continue her professional career in Tech companies.
When living in Argentina, she worked at Microsoft and Despegar.com, one of the 3 unicorn companies from Argentina, where she started her path in digital advertising.
See full profileApply for this course
Digital Advertising
by Maria Sol Croci
Total hours
45 Hours
Dates
Jul 06 - Jul 24, 2020
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.