DM402
Intro to Digital Marketing, Growth and Digital Strategy
Faculty
Alex Nechoroskovas
Founder&CEO at Revenue Atoms
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
The purpose of this course is to provide students with the fundamental frameworks and skills to succeed in digital marketing and grow a business online.
During this course we will learn what it takes to build a digital business, how to do market research, build buyer personas and buyer journeys.
After finishing this course the students will have a solid understanding of marketing foundations.
Learning highlights
- Understand marketing’s role in an organisation
- Gain foundations to learn more advanced marketing and digital strategy frameworks
- Learn how to conduct research
Course outline
15 classes
Introduction to marketing
What is the goal of marketing? What are the types of marketing? What marketing careers are currently ‘hot’
Marketing Fundamentals
Overview of the marketing playbook. Learn key steps in executing marketing campaigns
Conducting market research
What are buyer personas? How to build them.
Conducting market research
Jobs to be done framework and how to build it.
Group and personal assignments
Building buyer personas and product jobs
Value Propositions
How to utilise market research to build value propositions for customers
Landing Pages
Learning the landing page formula and best practices for above the fold section
Landing Pages
Learning the landing page formula and best practices for below the fold section
Group and personal assignments
Building landing pages
Marketing Channels
Learn the core channels out there. Learn about behavioural vs profile targeting. Understand paid vs unpaid channels.
Marketing Campaigns
Learn about utilising all the research done so far to build a campaign for Google AdWords and Facebook
Group and personal assignments
Building campaigns
Conversion Rate Optimisation
Learning the basics of conversion rate optimisation
Group and personal assignments
Optimising campaigns
Final Presentations
Course materials
Books
Methodology
The course will consist of taught material, group work and individual assignments.
Grading
Alex has started his career with major global brands such as EY and British Land where he worked as a strategy consultant in London, UK.
He then took senior leadership roles in various technology companies ranging from Seed all the way to Growth stage with $200m+ ARR and 500+ employees invested by Andreessen Horowitz, Index Ventures and Octopus Capital.
See full profileApply for this course
Intro to Digital Marketing, Growth and Digital Strategy
by Alex Nechoroskovas
Total hours
45 Hours
Dates
Oct 18 - Nov 05, 2021
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.