DM410
Sales Architecture & Go-To-Market Systems
Faculty
Gerard Barragan Abril
Co-Founder of Staria Technologies
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This course bridges the gap between digital marketing and real revenue generation. Students will learn how to design, implement, and scale predictable sales systems that convert marketing activity into measurable business growth. Combining frameworks from start-up strategy, behavioural psychology, and modern sales methodologies, the course provides a practical blueprint for progressing from zero to one million in annual revenue.
Through workshops, real-world case studies, and project-based learning, participants will design their own go-to-market systems for a chosen product or service. The focus is on practical execution, automation, and data-driven decision-making — skills directly transferable to start-up, technology, and broader business environments.
Learning highlights
- Build and automate scalable sales systems.
- Understand buyer psychology and NEPQ communication frameworks.
- Develop high-converting offers and funnels (B2B/B2C).
- Design data dashboards to track sales performance.
- Apply growth architecture to real start-up scenarios.
Course outline
15 classes
Session 1
Introduction to Sales Architecture.
Understand scalable sales systems.
Session 2
Customer Psychology & Pain Points.
Identify and segment your market.
Session 3
Offer Design.
Craft irresistible value propositions.
Session 4
Funnel Strategy.
Structure conversion systems.
Session 5
Copywriting & Storytelling.
Write persuasive messaging.
Session 6
NEPQ Framework.
Apply advanced communication models.
Session 7
Prospecting & Outreach.
Build automation workflows.
Session 8
CRM & Pipeline Management.
Track and measure performance.
Session 9
Data Dashboards.
Use data for decision-making.
Session 10
Pricing & Monetisation Models.
Optimise perceived value.
Session 11
Real Case Study.
Analyse a real-world B2B growth strategy.
Session 12
Real Case Study.
Explore a high-volume B2C acquisition model.
Session 13
Pitch & Persuasion Lab.
Present with impact.
Session 14
Deal Simulation.
Real negotiation roleplay.
Session 15
Final Project Presentation.
Assemble your go-to-market engine.
Course materials
Books
Prerequisites
Basic understanding of digital marketing and business fundamentals.
Interest in sales, entrepreneurship, or tech-driven growth.
Methodology
30% Lectures and frameworks
40% Workshops and system-building exercises
30% Case studies and group project
Week 1: Core frameworks – market analysis, offer creation, buyer psychology
Week 2: System design – funnels, automation tools, outreach, and CRM
Week 3: Implementation – KPIs, dashboards, pitching, and final project
Grading
Gerard is a serial entrepreneur and growth strategist with a decade of experience building and scaling startups in energy, real estate, and digital services. His expertise lies in go-to-market design, sales psychology, and digital growth systems that bridge marketing strategy and revenue execution.
See full profileApply for this course
Sales Architecture & Go-To-Market Systems
by Gerard Barragan Abril
Total hours
45 Hours
Dates
Apr 27 - May 15, 2026
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.