DM406
Social Media & Content Marketing
Faculty
Stephanie Schwab
CEO at Crackerjack Marketing
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Digital media has enormous potential to elevate any brand and business, yet marketers no longer merely buy media - businesses must also become the media. Consumer expectations for brands are ever-increasing, and social media platforms continue to proliferate. Developing a comprehensive content marketing and social media strategy will help alleviate the pressure companies face in the media arms race.
Learning highlights
- what is content marketing
- why and where content marketing is useful
- techniques and technologies that make it possible
- nuts and bolts of making content happen: staffing, editorial calendars, processes and procedures.
- how social media plays a part in the content landscape
- creating social content across multiple platforms
- managing social engagement
Course outline
15 classes
Class 1
What Is Content Marketing?
Class 2
Content Marketing vs. Content Strategy Content Marketing Channels
Class 3
Blogging for Business SEO for Blogs
Class 4
Audience Development Who’s At Your Brand Table
Class 5
Content Ideation Editorial Calendars
Class 6
Landscape Analysis
Class 7
Key Messages Brand Voice
Class 8
Organic Social Media Channels
Class 9
Organic Social Media Channels (cont’d)
Class 10
Repurposing Content Organizing for Content
Class 11
Grow Your Audience
Class 12
Goal-Setting, Analytics & Measurement
Class 13
Social Media Listening
Class 14
Influence Marketing
Class 15
Final Presentations
Prerequisites
An introductory course on digital marketing.
Methodology
Digital media has enormous potential to elevate any brand and business, yet marketers no longer merely buy media - businesses must also become the media. Consumer expectations for brands are ever-increasing, and social media platforms continue to proliferate. Developing a comprehensive content marketing and social media strategy will help alleviate the pressure companies face in the media arms race.
Grading
Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specializing in B2B social media, content marketing, and paid advertising. Crackerjack Marketing is also expert at using LinkedIn to amplify brand messaging, grow visibility, and build influence for companies and executives/founders.
With 30 years of experience in e-commerce and digital media—more than 20 of those focused on social media—Stephanie has led programs for brands such as Marvell Technology, Aruba (HPE), Avalara, Medtronic, IRi, and Marriott International. Her teams’ work has earned recognition from Ragan PR Daily, PRNews, WOMMA, and OMMA.
See full profileApply for this course
Social Media & Content Marketing
by Stephanie Schwab
Total hours
45 Hours
Dates
Jan 31 - Feb 18, 2022
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.