DM406
Winning Strategies for Performance Marketing
Faculty
Rafael Bellido Zamora
Performance Marketing Manager at Exoticca
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
The Performance Marketing Course is an intensive three-week programme designed to equip students with the knowledge and practical skills required to excel in performance-driven digital marketing. The course explores key concepts, tools, and strategies across major advertising channels, including Google Ads, Paid Social (Meta Ads & TikTok), Affiliate Marketing, and YouTube. Students will learn how to set up, manage, and optimise campaigns while mastering performance analysis and reporting techniques.
Through hands-on workshops, case studies, and guided projects, students will gain real-world experience in crafting and executing data-driven marketing strategies. By the end of the course, they will be able to confidently navigate the performance marketing ecosystem and deliver measurable results for businesses.
Learning highlights
- Master the Foundations of Key Channels.
- Develop Practical Skills Through Hands-On Activities.
- Understand Performance Metrics and Analytics.
- Create Effective Ad Strategies.
- Analyse Real-World Case Studies.
- Learn Scalability and Automation Techniques.
- Present Data-Driven Campaign Insights.
Course outline
15 classes
Session 1
Introduction to Performance Marketing
Session 2
Metrics and main assets: Audience & creativity
Session 3
Metrics and main assets: Audience & creativity
Session 4
Introduction to SEM and Advanced SEM (Optimisation and Advanced Strategies)
Session 5
SEM (Optimisation and Strategies)
Session 6
Paid Social: Meta Ads (Facebook and Instagram) & Tiktok
Session 7
Practical Workshop: Initial Campaign Setup
Session 8
Google Ads & Social Ads Advanced strategies and campaign optimisation
Session 9
Affiliate Marketing, programmatic and YouTube Ads
Session 10
Snow summit (free)
Session 11
Snow summit (free)
Session 12
A/B Testing & Lift Studies & Ca
Session 13
Media planning Workshop
Session 14
Final Evaluation and Project Presentations
Session 15
Final Evaluation and Project Presentations
Methodology
The methodology of work during the course will give the opportunity through theoretical and practical work, with workshops and working sessions to develop an end to end performance marketing strategy
The final project that the student will be capable to develop and present is a comprehensive performance marketing strategy for a real or hypothetical business.
Grading
Rafael is a Passionate digital professional with over 10 years of experience dedicated to team and project management. Highly motivational mindset dedicated to achieving goals in high performance environments.
Rafael has had the opportunity to develop his career on both the client and agency sides, working as part of the digital teams at Desigual, L'Oréal, Playground, Rocket Digital and Exoticca.
See full profileApply for this course
Winning Strategies for Performance Marketing
by Rafael Bellido Zamora
Total hours
45 Hours
Dates
Jan 12 - Jan 30, 2026
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.