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Current position
Director of Content Strategy and Assessment University of Rochester
Experience
- Director of Content Strategy and Assessment
University of Rochester
Aug 2017 – Present - Digital Marketing Manager
Harris Corporation
Jan 2016 – Sep 2017 - Multimedia Developer
Harris RF
Nov 2014 – Jan 2016 - Multimedia Developer - Consultant
Miller & Associates Sourcing Specialists, LLC
Sep 2012 – Nov 2014 - Multimedia Developer
Raland/Premier Technical Services
Feb 2006 – Aug 2012 - Freelance Multimedia Developer
Self-employed
1996 – 2009 - Web/New Media Director
Dixon Schwabl Advertising
Feb 2003 – Feb 2005 - Multimedia Developer
Creative Approaches
1996 – 2001 - Airborne Infantry
U.S. Army
Mar 1990 – Aug 1992
Education
- Missouri State University
Bachelor’s Degree, Creative Writing
Aug 1992 – Dec 1995 - University at Albany
1988 – 1990
Selected publications
- Epic Content Marketing for Higher Education: How to Connect with Students, Alumni, Faculty, Staff, and Others to Build Trust and Reach Your Institutional Goals
2025 - Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
McGraw Hill
2023