See All Faculty![]()
Current position
President, eMarketing Strategy
Personal web
Experience
- President
eMarketing Strategy
Jul 2000 - Present - Adjunct Associate Professor, Marketing and New Product Development
NYU Stern School of Business
Dec 2014 - Present - Co-host, Marketing Horizons podcast
West Virginia University
Mar 2021 - Present - Guest blogger on B2B marketing
Biznology
Feb 2012 - Present - Member
Consultants Collective
Jan 2020 - Present - Adjunct visiting professor
Indian Institute of Management Bangalore
Sep 2018 - Present - Adjunct professor of marketing
Columbia University Graduate School of Business
Jan 2003 - Present - Member, Hall of Fame Academy
American Marketing Association New York/Capital Region Chapter
Oct 2017 - Present - Faculty
DukeCE
2003 - Present - Outside director
HIMSS
Sep 2012 - Jun 2021 - Director, Direct Marketing
IBM
May 1996 - May 1999
Education
- Columbia Business School
MBA, marketing and finance
1984 - 1986 - Harvard Business School
Certificate, Strategic Marketing Management Program
1999 - Hamilton College
B.A., government
1968 - 1972 - The Chinese University of Hong Kong
1970 - 1971 - Northfield Mount Hermon
1964 - 1968
Selected publications
- B2B Data-Driven Marketing: Sources, Uses, Results
Ruth P. Stevens, Theresa C. Kushner - Maximizing Lead Generation: The Complete Guide for B2B Marketers
Ruth P. Stevens - Trade Show and Event Marketing
Ruth P. Stevens