FT407BKK
Experiential Banking
Faculty
Pornpong Soponsakulrat
Head of Research & Design Strategy (Strategy & Innovation) at AXONS (CPF IT)
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
"New products succeed not because of features and functionality they offer but because of the experiences they enable" - Professor Clayton Christensen, Harvard University.
Experience highly influences the success of a product. Customers nowadays are looking for experiences which meet their needs. In the course, it aims to introduce experience design to the banking in order to elevate experiences of the service and strengthen business. The course focuses our attention on processes, frameworks and practices to practically apply those knowledge and understandings in appropriate context.
Learning highlights
- Understanding of Experience Design and experiential Banking
- Applied skills of designing and elevating Banking Experience with Experience Design processes, methodologies and practices
- Applied skills of validating, measuring and evaluating perceived experiences
- Hand on experience in designing and refining experiences of banking
Course outline
15 classes
Session 1
Introduction to Banking and Financial Service (Overview of Banking and Financial Service, Disruption of Financial Technology and Emerging of Innovation in Banking and Financial Services)
Session 2
Introduction to Experience design
Session 3
Introduction to Design Thinking
Session 4
Experiential Innovation in Banking and Financial Services
Session 5
Design by Data: From Data Gathering to Data Analysis
Session 6
Customer Research and Persona
Session 7
Customer Journey and Extensions
Session 8
Defining Opportunity & Ideation
Session 9
1st Project Presentation & Discussion
Session 10
Experience Design for Banking and Financial Services
Session 11
Experience Design for Banking and Financial Services and Low-Fidelity (Conceptual) Prototyping
Session 12
High-Fidelity (Concrete) Prototyping
Session 13
2nd Project Presentation & Discussion
Session 14
Experience Mapping and Evaluation
Session 15
Final Project Presentation
Prerequisites
The course has no specific prerequisite.
Methodology
1.5 Hours Lecture, 1.5 Hours In-Class Workshop.
Grading
Pornpong Soponsakulrat is a Human-Computer Interaction researcher and an art archeologist with an interest in innovation development.
He is currently Head of Research & Design Strategy (Strategy & Innovation) at AXONS (CPF IT), in which he is responsible for transforming the organisation to conduct strategic research and design processes to achieve innovations. Prior to joining CPF, he was a Human-Computer Interaction researcher at a FinTech Company and a consultant for a bank in Thailand respectively. He has extensive experience in innovation design for banking, insurance, and financial sectors, with more than five years of professional journey in those areas. In addition, he also has experiences in a variety of fields, from joining an artificial intelligence startup company to one of the most well-known entertainment public companies in Thailand. With regards to academic area, He is also a guest lecturer at Chulalongkorn University (Bangkok, Thailand) and guest speaker for state enterprises and various companies.
See full profileApply for this course
Experiential Banking
by Pornpong Soponsakulrat
Total hours
45 Hours
Dates
Jan 17 - Feb 04, 2022
Fee for single course
€1500
Fee for degree students
€750
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FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.