Overview

Many startup founding teams leave corporates because they are disenchanted with the pace of innovation in incumbent companies. Transitioning to a high-growth ‘flat’ environment of a startup remains a key magnet to the sector. Yet, most startups have to deal with corporations sooner rather than later - for investment, partnerships, or simply to sell their products. This course provides a short guide to those on future startup or corporate teams that will have to work with each other. We will begin by attempting to better understand both the corporate and startup objectives for engaging in innovation and wider commercial activities. Half-way through the week we will draw on these learnings through a game that will simulate startup-corporate collaboration. The course ends by examining different models of cooperation between startups and corporates.