HTE402BKK
Blood, Sweat and Tears: Learning through experience of building startup in South East Asia
Faculty
Natthapong Sasasmit
Labs Manager at WeWork
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This course will take students through a journey of building a high-tech startup. We will start with topics relevant to the early stage of the startup. Then students will be presented with some other topics that they should consider in helping to increase the odds of success along the way. Students will be presented with practical, real-life examples of what should be avoided and the recommended approach during the course. Guest speakers in the South East Asian startup ecosystem will be invited to share their knowledge from time to time.
Learning highlights
- Know the do’s and don’ts for starting a startup
- Being able the apply the knowledge obtained from the course to student’s own business idea
- Leverage the help from the existing startups’ ecosystem
Course outline
15 classes
Session 1
Introduction / Team formation
Session 2
Do things that don’t scale
Session 3
What could go wrong without a ‘lean startup’?
Session 4
Branding and marketing strategies for startups
Session 5
Measuring your success
Session 6
Role of incubator and accelerator in startup success
Session 7
What Silicon Valley Knows About Asia?
Session 8
How do corporate help startups grow?
Session 9
First Mover Advantage
Session 10
10 things VC wish startups knew before pitching
Session 11
Grow fast or die slow?
Session 12
Support from the Government
Session 13
Avoid the high burn rate
Session 14
Leveraging your Network
Session 15
Final Assignment - Pitch your idea
Methodology
Students will be joining groups to work on their business ideas. If the group already exists from the previous course, students can choose to work in the same group to continue with the same business idea that they have.
The final assignment of pitching the business idea and the mini business plan will be given from day one. Students are expected to work in groups on it as soon as possible to deliver the best possible outcome on the final lecture.
Students are expected to incorporate knowledge obtained from each lecture into their business plan (as they see fit).
Guest speakers will be invited to share their knowledge in some sessions to give a more diverse perspective.
*The Final Assignment:
Students are expected to form into teams to develop a Pitch Deck and a mini business plan per team (more details will be given). Each team will get a chance to do a 5 min fundraising pitch and another 15 min chance to hear Q&A from the small judge panel (pitching to the experts from the startup ecosystem). Judges' scores determine the 10% of the grade a student will obtain from the course. The Pitch and the mini business plan will be evaluated based on the content covered in the course.
Grading
Natthapong is passionate about building things from scratch and working at the innovation intersection of enterprise and startups. Experienced ex-startup founder and consultant in product development and digital transformation.
As Wework Labs Manager, he mentors startups, small and medium businesses in South East Asia with a focus on growth and expansion. On the other hand he also led business development for corporate innovation opportunities. And as Accredited Mentor Partner, he assesses first time founders for the Startup SG Founder government grant in Singapore. Prior to joining Wework Natthapong co-founded and acted as COO of a logistic technology company Rushbike.
See full profileApply for this course
Blood, Sweat and Tears: Learning through experience of building startup in South East Asia
by Natthapong Sasasmit
Total hours
45 Hours
Dates
Oct 04 - Oct 22, 2021
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.