DM414
Growth Strategies in Tech
Faculty
Katya de Freedericksz
Entrepreneur & Growth Marketing Advisor
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This practical course equips students with the skills and knowledge to develop and execute an effective growth & Go-To-Market strategy. The curriculum draws on valuable insights and proven strategies from the tech industry's most successful leaders. From acquiring and retaining customers to understanding user psychology and forming habits, students will learn how to tackle challenging growth obstacles and achieve tangible results. The course is filled with real-world examples from category-defining companies, offering students a dynamic and engaging learning experience.
Learning highlights
- Learn how to create a successful retention & engagement plan
- Learn how to create and deploy an innovative acquisition channel
- Understand how monetisation works for different types of business models
- Understand what growth models are and draft a model for a project
- Understand user psychology and how to strategise around your users' psychology
- Understand why and how to experiment to achieve rapid growth
Course outline
15 classes
Snow Summit
Snow Summit
Session 1
Overview of course objectives and key learning outcomes.
Differentiating Product, Marketing, and Growth: Recognizing how these three areas differ and interrelate within a tech company.
Outline of course projects and expectations.
Session 2
Introduction to the core concepts: Acquisition, Monetisation, Retention/Engagement.
Exploring acquisition loops: viral, content, paid, and sales loops.
Session 3
Understanding and conducting effective user research.
Introduction to the Problem Statement Lean UX Canvas.
Session 4
Emotional and Logical Motivations in User Experience.
Introduction to the Decision Hill framework.
Understanding the ELMR (Emotion, Logic, Motivation, Reward) framework.
Session 5
Why retention is crucial for business growth.
Strategies to drive acquisition through retention.
Understanding the relationship between retention and monetization.
Session 6
Monetization Strategies and Experimentation.
Deep dive into monetizing products.
Strategies for effective monetization planning.
Experimentation techniques to determine optimal pricing.
Session 7
Principles of creating an effective growth model.
Planning and executing the growth model.
Integrating insights from previous sessions into a cohesive growth strategy.
Session 8
Advanced Acquisition Strategies.
Exploring advanced techniques in user acquisition.
Case studies of successful acquisition campaigns in tech.
Group activity: Designing an innovative acquisition campaign.
Session 9
Deep dive into user journey mapping and its impact on UX.
Workshop: Creating user personas and journey maps.
How user journeys influence acquisition and retention strategies.
Session 10
Leveraging partnerships for business growth.
Case studies: Successful collaborations in the tech industry.
Group discussion on potential partnership opportunities.
Session 12
Strategies for scaling businesses sustainably.
Balancing rapid growth with long-term stability.
Session 13
Data-Driven Decision Making
Utilizing data analytics for strategic decisions.
Hands-on session with analytics tools.
Aligning data insights with acquisition, retention, and monetization.
Session 14
Comprehensive analysis of successful tech companies' growth strategies.
Discussion on how these companies approached acquisition, retention, and monetization.
Group exercise: Identifying key learnings and applicable strategies from these case studies.
Session 15
Summarizing key insights and strategies covered throughout the course.
Exploring emerging trends and future predictions in the tech industry.
Final project presentations: Applying course learnings to real-world scenarios or hypothetical business models.
Reflection session: Sharing experiences and key takeaways, discussing potential applications in students’ future endeavours.
Prerequisites
General Knowledge of Tech Company Landscape: Understanding the current state, trends, and dynamics within the technology industry.
Methodology
Interactive Lectures: Engaging sessions with live discussions, ensuring a dynamic learning experience.
Group Work: Collaborative projects fostering teamwork, with a focus on practical applications of course concepts.
Case Studies: Analysis of real-world scenarios from leading tech companies, bringing theory to life.
Workshops: Hands-on exercises to apply learning in a simulated environment.
Fun and Engaging Exercises: Interactive tasks designed to be enjoyable while reinforcing key concepts.
Individual Assignments: Opportunities for personal reflection and application of course material.
Weekly Progress: The course will build progressively, starting with fundamental concepts and moving to advanced strategies, ensuring a comprehensive understanding and skill development in a fun, interactive environment.
Grading
Katya de Freedericksz is an entrepreneur with a diverse background in marketing and growth. With experience working with notable corporations like Unilever and Forrester and start-ups in the SaaS, GreenTech, and EdTech industries, Katya has trained and coached numerous founders and marketers on growth marketing strategies. Currently, Katya is dedicated to her new venture SheRise, supporting women entrepreneurs with financial know-how and access to capital. In 2023, Katya was awarded The Break Fellowship, an esteemed EU initiative for women entrepreneurs.
See full profileApply for this course
Growth Strategies in Tech
by Katya de Freedericksz
Total hours
45 Hours
Dates
Jul 20 - Aug 07, 2026
Fee for single course
€1500
Fee for degree students
€750
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FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.