ID404
Motion Design
Faculty
Felipe Mahalem
Associate Creative Director, Motion Graphics at R/GA
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Today, one of the most demanded skills in communication is motion design. Why, because of the simple fact that we have screens everywhere and we must take advantage of motion to further express ideas and concepts.
This course will help you learn how to give meaning to motion, using a combination of skills and techniques adapted from other industries. After the course, you'll have a better notion on how to plan and design movement with intention.
Learning highlights
- Introduce students to the art of animation and motion design.
- Students will learn about planning an animation and working with creative direction.
- Students will learn how to quickly sketch ideas in a storyboard format and bring it to life.
- Students will learn about timing, intention, editing, composition and cameras in animation.
- Students are encouraged to develop their sketching skills on their spare time.
Course outline
15 classes
Session 1
Intro and course overview
Lecture: Art of Digital Animation
Project 1: Brief
In-Class Exercise: Begin your sketchbook!
Session 2
Lecture: Storyboarding and planning
Lecture: Editing basics
Premiere Pro session
In-Class exercise: Storyboarding
Work session and homework
Session 3
Lecture: Camera motion
Premiere Pro / After Effects session
In-Class Exercise: Starting your animatic
Sketchbook review
Work session
Session 4
Lecture: Project case study (experimental)
Premiere Pro / After Effects session
In-Class Exercise: Refining your animatic
Work session
Session 5
After Effects Studio time
Project 1: Presentations
Project 2: Brief
Work session and homework
Session 6
Lecture: Motion Identity
After Effects
Work session
Session 7
Lecture: Typography in motion
After Effects Studio time
Sketchbook share
Work session and homework
Session 8
Lecture: Project case study (Branding)
After Effects Studio time
Project 2: Check-In
Session 9
Lecture: 3D in motion
After Effects Studio Time
Work session
Session 10
After Effects Studio time
Project 2: Presentations
Project 3: Brief
Work session and homework
Session 11
Lecture: Advanced motion and effects
After Effects
Work session
Session 12
Lecture: Editing motion
After Effects Studio time
Sketchbook share
Work session and homework
Session 13
Lecture: Project case study (Titles)
After Effects Studio time
Project 3: Check-In
Session 14
Lecture: Project files management
After Effects Studio time
Work session
Session 15
After Effects Studio time
Project 3: Presentations
Sketchbook share
Prerequisites
This class is designed to exercise and understand creativity in order to generate solid work. Sketching is the most underrated skill, so students are expected to get a blank Moleskine style sketch book and a black ink pen to sketch everyday.
Students will learn the basics of how to put an animated sequence together in Adobe Premiere or After Effects. It takes time and practice to get the most out of them, so students are encouraged to learn the software on their own time. I’ll provide guidance on what to learn depending on each student's skill set and assignments.
Students should have After Effects installed and make sure their computers have at least 10GB of free space.
Methodology
Projects may vary depending on students skill level.
Three weekly projects (planning, sketching, animatic editing and post). Project 1: Experimental - Testing techniques. Project 2: Brading animation - Logo motion identity. Project 3: Titles animation - Applied motion identity to titles.
Small group and class project critiques.
Work in progress check-ins with some in-class studio time.
Live demos and lectures based on real world projects.
General Class Structure 30-45 mins lecture. 15-20 mins break. After Effects/Premiere/Audition Demo. Group check-ins and critiques. In-class work time. After class work sessions + questions/ feedback.
Grading
Awards
- Grand Prix Cannes Lions
- Gold Cannes Lions
Based in California, Felipe Mahalem is a Brazilian motion designer and animator with more than 20 years of experience working with interactive media, visual effects and digital advertising. Felipe has a background in graphic design and coding that turned into a passion for motion design and animation. Working closely with creative teams, he has created highly awarded projects for a number of global brands like Google, Reddit, Youtube, Nike and Slack. He has won the Grand Prix Cannes Lions, the Gold Cannes Lions, Grand LIA, D&AD Graphite Pencil, and the One Show Gold Pencil, among others recognitions.
He is currently working as an Associate Creative Director for Motion Graphics at R/GA California, along with a network of R/GA Studios across North and South America.
See full profileApply for this course
Motion Design
by Felipe Mahalem
Total hours
45 Hours
Dates
Nov 28 - Dec 16, 2022
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.