PM402
Fundamentals of Digital Product Management
Faculty
Aleksandr Simukovic
Senior Product Manager, Adjust
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
The Fundamentals of Digital Product Management course provides a comprehensive introduction to the field of product management. This course equips students with core concepts and frameworks essential for modern product development, illustrated through real-world examples from industry-leading companies.
Students will master traditional product management methodologies while learning to leverage cutting-edge AI tools for product ideation, market research, and rapid prototyping. Throughout the program, participants will build a robust foundation of theoretical knowledge and practical skills, preparing them for advanced product management studies and real-world product challenges.
Learning highlights
- Understanding the “Jobs to Be Done” framework and its significance.
- Collaboration with internal and external stakeholders.
- Fundamentals of product analytics, discovery, and prototyping.
Course outline
15 classes
Session 1
Introduction and why product management is important?
Session 2
Product vision and strategy.
Session 3
Prioritizing product opportunities.
Session 4
Discovery and requirements definition, prototyping.
Session 5
Data; analyzing and understanding it.
Session 6
Goal setting for product teams.
Session 7
Product and business.
Session 8
Software development and product management.
Session 9
Agile product development and working with engineering teams.
Session 10
Working with product design.
Session 11
Taking products to the market.
Session 12
Product evolution and growth.
Session 13
Internal stakeholders and how to manage them.
Session 14
Managing the partner ecosystem, competitors, etc.
Session 15
Final Presentations.
Prerequisites
It’s an introductory course that does not require prior knowledge and will cover the basics.
Methodology
-Lectures -Individual Work -Group Work -Case Studies
Grading
Aleksandr is a seasoned product manager with expertise in B2B enterprise software and consumer app development. As an active contributor to product management communities, he champions modern, evidence-based product practices and customer-centric development approaches.
Aleksandr applies proven methodologies from industry leaders including Marty Cagan's Inspired and Empowered, and Teresa Torres' Continuous Discovery Habits. Currently serving as a Senior Product Manager at Adjust, he specializes in developing innovative B2B SaaS data products that drive measurable customer value.
See full profileApply for this course
Fundamentals of Digital Product Management
by Aleksandr Simukovic
Total hours
45 Hours
Dates
Sep 29 - Oct 17, 2025
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.