PM404
Fundamentals of Digital Product Management
Faculty
Erno Berger
Chief Product Officer at Yeply
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This course is an introduction to the field of product management. It is designed to give the students an overview, explain the basic concepts, and guide them through examples of successful product companies. During the course, students will acquire the basic knowledge for later diving into deeper product management topics.
Learning highlights
- What are the jobs to be done for product management and why is it important?
- Product management basic concepts.
- Working with internal and external stakeholders.
- Basics of product analytics, product discovery, prototyping etc.
Course outline
15 classes
Session 1
Introduction and why product management is important?
Session 2
Product vision and strategy.
Session 3
Prioritizing product opportunities.
Session 4
Discovery and requirements definition, prototyping.
Session 5
Data; analyzing and understanding it.
Session 6
Goal setting for product teams.
Session 7
Product and business.
Session 8
Software development and product management.
Session 9
Agile product development and working with engineering teams.
Session 10
Working with product design.
Session 11
Taking products to the market.
Session 12
Product evolution and growth.
Session 13
Internal stakeholders and how to manage them.
Session 14
Managing the partner ecosystem, competitors, etc.
Session 15
Final presentations.
Prerequisites
It’s an introductory course that does not require prior knowledge and will cover the basics.
Methodology
Lectures.
Individual work.
Group work.
Presentations.
Grading
Erno has 20 years of experience working together with software. He has worked on various positions relating to software products, from hands-on coding to software sales and building business teams. In recent years Erno has been leading at Smartly.io the development of a greenfield product, which has gotten great success on customer adoption, satisfaction and providing revenue. As the latest challenge Erno is changing a hundreds of years old industry to take advantage of software and helping people and companies to utilize their bikes more with having greater joy while doing it.
See full profileApply for this course
Fundamentals of Digital Product Management
by Erno Berger
Total hours
45 Hours
Dates
Nov 28 - Dec 16, 2022
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.