PM403
Idea to Product: Business Design and Product Management
Faculty
Rio Fukaya
Strategic Advisor in technology and sports
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Ideation is the first step in your journey to becoming an entrepreneur or an intrapreneur. This course aims to give the basic concepts of business design, starting from issue findings and ideations, then breaking down into the functional level, which is the lifecycle of the Product Manager. It will guide you to shape your ability to share business concepts, product vision and value.
Applying the frameworks, such as Design Thinking, Lean Canvas, and more towards excising Product Market Fit and Product Solution Fit through the workshops. The course applies a real business case to demonstrate a product management work cycle. Moreover, the course allows for cultivating commercial acumen throughout financial studies.
The course requires intensive practices, enabling you to embody a business strategy and accomplish things.
Learning highlights
- Students will learn and exercise how to design ideas starting from ZERO. ZERO to ONE is the most challenging phase, but the students will be able to reinforce their ideas by following a business design.
- This course is not intended to judge your idea, but to prepare you to answer the following questions: Why do we need your product? Why do customers/clients need to use your product?
- Once students complete this course, they will be able to answer both questions clearly.
Course outline
15 classes
Session 1
Introduction - Objective Setting
Session 2
Design Thinking (1)
What, Why, Why Now, and How?
Session 3
Design Thinking (2)
Product Vision, to whom?
Session 4
PRESENTATION (1)
Session 5
Structure | Problem Solution Fit
Session 6
Business Model Design (1)
Session 7
Business Model Design (2)
Session 8
Market Analysis (1)
Session 9
Market Analysis (2)
Session 10
PRESENTATION (2)
Session 11
Product Market Fit
Session 12
Financials
Session 13
Lifecycle of Product Manager
Session 14
PRESENTATION (FINAL)
Session 15
Resilience
Prerequisites
Hard skills: quantitative analysis, design thinking, organization design.
Soft skills: passion, vision, will, and leadership.
Methodology
Week one: Introduce the Design Thinking process at the start of the course and, immediately after, we’ll start the ideation by the students. There is no need to stick to realistic market figures; students are encouraged to open their mind and eyes to thinking out loud. Students will learn how to structure their thoughts from an abstract concept to a tangible product.
Weeks two and three: students will form a team to evolve selected ideas. At the end of the third week, they will be ready to give the pitch. Students will also learn how to give and receive feedback from their classmates.
The final, expected, outcomes are: Complete a product idea that enables the students to influence their supporters. Understand the process and frameworks to shape their ideas. Cultivate confidence to start their business or be responsible for a product.
Week 1: Start with Design Thinking, look around your world, and identify your passion. Immediately start your product, summarize it appropriately to be ready to give your pitch. Starting from individual work, the students will then work in pairs and in teams with a specific idea to develop a prototype.
Week 2: Students will develop a business model from a macro view, segmentation, targeting, etc. The goal is to form up the initial pitch by cooperating with their team members.
Week 3: Scale-up and resilience are the themes of this week. Students will evolve their ideas towards making growth in the market, but will also reflect on how their final product will have a social impact in society.
Grading
Río is an accomplished professional with over a decade of experience in business management, product management, and operational excellence in technology across the EMEA region and Japan. With a track record of success at global firms such as Apple and Rakuten, the world’s prominent sports club, FC Barcelona. Specializing in e-commerce, payment, loyalty programs, and supply chain management across B2B, B2C, and B2B2C products.
Furthermore, accelerated startups and open innovations in Europe and Africa by fostering emerging technologies in partnerships, including collaborating with government development agencies, such as JICA, JETRO, and CEFJ.
See full profileApply for this course
Idea to Product: Business Design and Product Management
by Rio Fukaya
Total hours
45 Hours
Dates
Oct 20 - Nov 07, 2025
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.