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Studies
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The Institute
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UW102

Futures Thinking for Innovation & Strategy

Barcelona Campus
Sep 29, 2025 - Oct 17, 2025
In this course, you will learn to spot early signals, explore future scenarios, design visionary products or services, and create a roadmap to realise that vision from the present.
Barcelona Campus
Sep 29, 2025 - Oct 17, 2025

Faculty Profiles

Phil Balagtas

Phil Balagtas

Principal & Executive Design Director at HABITAT

Livia Fioretti

Livia Fioretti

Cultural Researcher & Creative Strategist at Studio Cosmorama

Course length

3 weeks

Duration

3 hours
per day

Total hours

45 hours

Credits

4 ECTS

Language

English

Course type

Offline

Fee for single course

€1500

Fee for degree students

€750

Skills you’ll learn

Service DesignCritical ThinkingProduct DesignStrategic PlanningTrend Research and AnalysisSystems Thinking
OverviewCourse outlineCourse materialsPrerequisitesMethod & grading

Overview

Futures Thinking is an emerging discipline that encompasses principles and methods such as Strategic Foresight, Design Futures (including Speculative Design and Design Fiction), and Strategic Planning. It has gained popularity as an approach to innovation, entrepreneurship, and strategic thinking, and has been applied to protect businesses from global crises, as well as to develop new intellectual property. When used effectively, it can be a powerful tool for identifying risks early and enabling businesses to enter new markets ahead of the competition.

Futures Thinking can also be used to analyse future market disruptions, transform mindsets and organisational cultures, support financial and resource planning, identify emerging technologies, and prepare organisations and societies for future threats and opportunities.

In this course, you will learn how to identify early signs of patterns and trends, extrapolate them into the future to explore multiple scenarios and outcomes, design a visionary future product or service, and develop a tactical roadmap to realise that vision starting today.

Learning highlights

  • How to use Futures Thinking for innovation, design, or strategic projects.
  • How to think critically about current and future problems and opportunities, and craft inspiring visions to address them.
  • How to analyse trends and historical patterns to explore multiple implications and scenarios for the future.
  • How to use design to visualise scenarios, and future products, services, or initiatives.
  • How to connect long-term strategies (a North Star) with short-term, tactical, measurable tasks and goals.
  • How to embed Futures Thinking into a team’s or organisation’s culture and operations.

Course outline

15 classes

Dive into the details of the course and get a sense of what each class will cover.
Monday
Tuesday
Wednesday
Thursday
Friday
Monday
1

Introduction to the Course & Fundamentals of Trends Research

Introduction to the course & problem framing.

Why research trends?

Decoding the Trend Hierarchy - Mega, Macro, and Micro Trends.

Signals & Noise - Fads, hype cycles, and future-proof insights.

Tuesday
2

Human x AI Trend Research

End-to-end process of trend research.

AI-Powered Trend Research.

In-class exercise: Kickstart research.

Wednesday
3

Building and Presenting Trends

The structure of a trend report.

Crafting a compelling trend narrative.

In-Class Exercise: Trend Descriptions.

Trend Presentations.

Thursday
4

Futures Mindset & Systems Thinking

The Futures mindset.

Examples of futures work.

Using Systems Thinking and Design Thinking in futures work.

Friday
5

Preparation for Futures Work

The futures Diagnostic - a framework for analysing a problem area and the systems and organisation you’ll work be working with.

Understanding your environment and audience.

Problem Framing - shaping the goals and objectives of your project.

Monday
6

Preparation for Futures Work

Project Framing - organising your process.

Overview of the Futures Thinking Process and methodologies.

Begin primary and secondary research.

Tuesday
7

Strategic Foresight

Prioritising trends and futures research.

Futures Wheel - Implications of trends.

Intro to scenario archetypes.

Wednesday
8

Strategic Foresight/Innovation Opportunity Markets/ Design Futures

Bringing scenarios to life

Future personas

Identifying future business market opportunities (TAM, SAM, SOM).

Intro to design futures.

Thursday
9

Design Futures

Design Fiction.

Sci-Fi Prototyping.

Ideation methods.

Friday
10

Mentorship and project guidance day

Mentorship and project guidance day.

Monday
11

Project Review

First formal critique of projects

Tuesday
12

Strategy

Backcasting.

Designing the roadmap.

Measuring success.

Integrating futures into an organisation.

Wednesday
13

Field Trip

We will visit a consultancy who is practicing innovation and futures thinking.

Thursday
14

Mentorship and prep for final presentation.

This is reserved to help students prepare for the final presentation.

Friday
15

Final presentations

Final presentations and reflections

Prerequisites

Students should have a basic understanding of how to conduct primary and secondary research, as well as how to use AI for research and visualisation purposes.

Methodology

This course will include lectures, hands-on activities to learn the methods, and a final project which students will work on in teams and present together at the end of the class.

Grading

The final grade will be composed of the following criteria:
20% - Participation and Collaboration
30% - Communication
50% - Final Project
Phil Balagtas

Faculty

Phil Balagtas

Principal & Executive Design Director at HABITAT

Phil Balagtas is a designer, strategist, and futurist who provides consultancy, advisory support, training, and leadership to help organisations map future visions and develop strategies towards desirable futures. He runs his own consultancy firm, HABITAT, and serves as a Senior Foresight Advisor for McKinsey & Co. He is also a professor at Elisava and other Spanish universities in Barcelona and Madrid.

Phil’s work includes leading and advising on government and public sector projects, training organisations in the complete Futures Toolkit, and supporting the implementation of long-term strategies and systems that embed a sustained futures culture and mindset throughout organisations.

See full profile
Livia Fioretti

Faculty

Livia Fioretti

Cultural Researcher & Creative Strategist at Studio Cosmorama

Livia is a multidisciplinary cultural analyst who specialises in translating shifts in consumer behaviour into brand strategies. She is Director of Insights at TrendWatching (one of the world’s leading trend consultancies) and founder of Studio Cosmorama, her foresight-driven research firm. Livia has led trend research projects for global organisations like Booking.com, Mars Wrigley, Marriott and Médecins Sans Frontières. A seasoned keynote speaker, she has taken the stage at conferences and events in over 15 countries, from Colombia to Thailand. She also teaches at Spanish universities such as Elisava, LCI, and IED, and regularly mentors at institutions including Newcastle University, University of East London, Hogeschool van Amsterdam, ESPM São Paulo, and George Brown College in Canada.

See full profile

Apply for this course

Snap up your chance to enroll before all spaces fill up.

Futures Thinking for Innovation & Strategy

by Phil Balagtas, Livia Fioretti

Total hours

45 Hours

Dates

Sep 29 - Oct 17, 2025

Fee for single course

€1500

Fee for degree students

€750

How to secure your spot

Complete the form below to kickstart your application

Schedule your Harbour.Space interview

If successful, get ready to join us on campus

FAQ

Will I receive a certificate after completion?

Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.

Do I need a visa?

This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.

Can I get a discount?

Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.