Digital Marketing

Junior Digital Manager

A digital marketing manager is often part of a Digital Marketing and Analytics team. Combining digital and online techniques and analysis, the DM’s job consists of generating and qualifying leads, communicating with customers and brand building, and creating and maintaining metrics reports on marketing and sales activities, effectiveness, and business impact.

Social Media Manager

A social media manager has in-depth knowledge of social media platforms, their participants and deployment potential. They execute social media marketing campaigns and activities to achieve growth of reach, engagement, leads and sales. Social media management requires creativity, analytical abilities, writing and design skills, proficiency in marketing automation technology, attention to detail, experience with WordPress, and SEO competencies including keyword research.

Email Marketing Manager

The email marketing manager’s role is to craft great email copy and to make sure emails are CAN-SPAM compliant, are optimised for mobile devices, nail timing and frequency, and are organised according to segmentation and personalisation strategy and they deploy analytics to optimise clickthroughs and engagement.

E-commerce and CRM Manager

The e-commerce and CRM manager works for a brand that sells their products and services online. They monitor their respective companies' ecommerce strategies, which includes organisation and people management. Responsibilities include budget management and providing status reports, elaborating CRM strategy and to controlling conversions and KPIs.

Digital Media Planner/Buyer

A digital media planner or buyer works with strategists to develop a winning digital strategy for the company. They create trusted relationships with clients as the digital expert. They supervise campaign implementation and ensure efficient organisation, as well as making a post-campaign analysis. They’re a great negotiator, know paid marketing channels and technologies and possess strong communication skills that solidify client relationships.

Head of Digital/ Chief Digital Officer

The head of digital leads and manages a digital marketing team and ensures that the company delivers progressive digital campaigns. They develop new digital strategies to engage customers and they provide insight into emerging digital marketing trends and innovation to promote the brand. The head of digital is an expert in campaign strategy, online planning and buying, managing technical aspects of marketing systems (marketing automation, CRM) They’re great communicators and a confident and gifted as decision makers.