Idea to Product introduces students to the foundations of entrepreneurial thinking and product development. Through frameworks such as Design Thinking and Lean Canvas, students learn to identify problems, shape business concepts, and explore product-market fit. Real-world cases and intensive workshops guide students through the product lifecycle, equipping them with practical skills in business design, product strategy, and commercial acumen.

This course explores the core components of digital marketing strategy, emphasizing how brands can integrate platforms and tactics into cohesive campaigns. Students will gain foundational knowledge of content marketing, social media, SEO, paid media, and lead generation, while developing an understanding of how these tactics align with broader business and brand goals.

This course prepares students to conduct rigorous design research within the context of complex systems and emerging technologies. Emphasizing ambiguity as a strategic resource, students will engage with theories from cybernetics, complexity science, and media studies to uncover latent user needs and systemic dynamics. Through seminars and hands-on studio work, students will develop original research projects, using tools like grounded theory and sensemaking to inform early-stage product and service strategy.

Intro to UX I introduces students to core UX design methodologies, including systems thinking, user flows, sitemaps, and other schematics. The course explores how user experiences are shaped by complex technological and business ecosystems, training students to analyze user behavior, identify needs, and communicate design solutions that are both functional and human-centered.

Product Analytics Fundamentals is a comprehensive course that covers the essential elements of analytics, including applied statistics, programming skills, AB-testing, visualization, and understanding data. This course is designed to provide students with a solid foundation in analytics so they can make data-driven decisions. Students will learn how to collect and analyze data using statistical methods, how to extract insights from data, how to conduct AB-testing to optimize product performance, and how to visualize data to communicate insights effectively.

The Fundamentals of Digital Product Management offers a clear and structured introduction to the field, blending academic insight with industry best practices. Students examine how successful companies manage digital products, while learning the terminology, tools, and mindsets required to contribute to cross-functional product teams. This course lays the groundwork for deeper study in the evolving discipline of product management.

Want to turn your ideas into real-world impact? In the Lean Startup Bootcamp, you’ll learn how to test, build, and launch ventures that solve real problems. Through hands-on projects and proven tools like Lean Startup and Design Thinking, you’ll gain the skills and mindset to innovate in any field—whether you’re into business, tech, design, science, or social change.

This course offers a rigorous introduction to the principles and systems that underpin effective visual design in digital environments. Grounded in theories of perception, cognition, and communication, students will explore core elements such as hierarchy, alignment, contrast, and typography. Emphasis will be placed on creating and evaluating visual design systems that enhance usability and brand coherence. Students will develop design solutions for interactive products and build critical competencies in visual storytelling, critique, and professional presentation.

In this course, students will learn how to make everyday objects interactive, focusing on both functional and emotional design. Through hands-on exercises, they’ll explore how to create user-friendly interactions that enhance experiences, simplify tasks, and foster connections. The course emphasizes designing with purpose, considering how interactivity can positively impact users.

Financial Modelling Workshop offers a structured, hands-on approach to building financial projections for early-stage ventures. Students learn to define core assumptions, model revenue and cost drivers, and assess funding strategies. Emphasis is placed on model logic, presentation clarity, and the ability to adapt financial structures to evolving business realities.

In this course, students will explore how storytelling functions as a strategic tool in digital brand communication. Emphasising both theoretical and applied perspectives, the course examines how narratives influence consumer behaviour, shape brand perception, and create cultural resonance. Students will gain practical experience in crafting brand stories and developing digital PR strategies designed for diverse audiences and channels. The course also considers the broader implications of storytelling in leadership, entrepreneurship, and personal branding.

This course prepares students to lead growth initiatives in fast-moving tech ventures. Combining customer psychology, performance metrics, and agile strategy, students learn how to craft and execute high-impact growth plans. Case studies from top startups and scale-ups illustrate the challenges and opportunities of building and scaling customer-centric products.

This course explores content marketing as a performance-driven strategic discipline, emphasizing its role across the full B2B sales funnel. Students will learn to design content systems that integrate search engine optimization (SEO), audience intent modeling, conversion architecture, and data-informed decision-making. Through a step-by-step examination of the buyer journey, students will map the path from discovery to conversion, optimizing each touchpoint to generate measurable demand. The course blends strategic theory with practical tools for content planning, production, and analytics.

Focusing on the intersection of data and marketing decision-making, this course provides students with foundational knowledge of digital analytics using tools from the Google Marketing Platform. Students will gain experience in designing measurement frameworks, interpreting user behaviour across digital channels, and communicating findings for strategic impact. Emphasis is placed on real-world application, ensuring students can assess digital performance and support evidence-based marketing strategies across diverse business contexts.

Sales as a Science offers a structured exploration of modern B2B sales, combining strategic frameworks with practical tools. Students learn to navigate the full sales cycle—from buyer behavior to sales methodology—while developing a comprehensive Sales Playbook. The course emphasizes analytical thinking and decision-making through the lens of commercial leadership.

Product Strategy provides a comprehensive framework for creating and delivering products that generate lasting value. Students will investigate key concepts such as value propositions, product-market fit, and go-to-market strategy, while exploring the organizational and operational factors that shape strategic choices. Emphasis is placed on integrated thinking across product, business, and ecosystem contexts.

This course provides an in-depth exploration of the process involved in designing meaningful brand experiences. Students will learn to blend strategic thinking with creative execution, incorporating elements such as brand narrative, product analysis, and customer insights. Through case studies and practical exercises, students will develop skills in creating a distinctive brand voice and ensuring that every touchpoint enhances the overall customer experience.

This course is designed to equip participants with the necessary skills to cultivate long-lasting leadership influence and make a meaningful impact, even in the face of change, crises, and criticism. While technical or "hard" skills may secure high-potential individuals top positions, this course focuses on the development of "real skills" that enable leaders to build, sustain, and thrive in their leadership roles. The course will empower future leaders with the transformative Three Pillars of Leadership: Awareness, Behavior, and Visibility to take their leadership to the next level.

Pitching to Investors prepares students to craft and deliver concise, high-impact presentations to one of the most demanding audiences: investors. Over three weeks, participants refine their individual presentation style, learn how to frame startup narratives, and master the use of visual storytelling to support funding goals. The course culminates in a polished, investor-grade pitch.

This course is a business English course for business people. It consists of authentic topics of great interest to everyone involved in or studying international business. The course reflects the latest trends in the business world. If you are into business, the course will greatly improve your ability to communicate in English in a wide range of situations. If you are a student of business, the course will develop the communication skills you need to succeed in a professional environment and will broaden your knowledge of the business world. Everybody studying this course will become more fluent and confident in using the language of business in a variety of contexts.