DM413
Data-Driven & Email Marketing
Faculty
Jenna Tiffany
Founder & Strategy Director at Let'sTalk Strategy
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This course will explore the different stages of how to use email marketing: defining the objectives, designing the campaign, choosing the technology, setting up the infrastructure, the KPIs needed to measure the success, and using data visualization to demonstrate the results.
We will also discuss challenges that email marketers face along the way with tips and techniques to avoid and overcome them, and we’ll explore the future of email to keep you one step ahead.
This course will provide you the skills and knowledge to implement this crucial marketing channel into any business.
Learning highlights
- To be able to utilize and implement the email marketing tactic successfully into any business.
- To choose technology fit for a specific purpose based on determined requirements and objectives.
- The ability to build, design, write and analyze an email marketing campaign.
Course outline
15 classes
Session 1
The role of email in marketing
Session 2
Defining an email marketing strategy
Session 3
Breaking down the brief
Session 4
Choosing the technology
Session 5
The sign up process and list building
Session 6
An email marketer's secret weapon – Automation
Session 7
Deliverability & domain infrastructure
Session 8
Designing an email
Session 9
Engaging your audience with copy
Session 10
Sending your first email campaign
Session 11
Measuring email marketing success
Session 12
Post-campaign analysis
Session 13
Optimisation, test & learn
Session 14
Reporting, Analytics and Data Visualization
Session 15
Future of email – what’s on the horizon?
Course materials
Books
Prerequisites
All students will have an email address where test email marketing campaigns can be sent to.
Methodology
Lectures, workshops, exercises, presentation, group work.
Grading
Jenna Tiffany, award winning marketer, has been recognised as one of the top 50 marketers to follow in the world. Jenna is the Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.
Jenna is an elected member of the prestigious DMA UK Email Marketing Council. Jenna is also a qualified teacher as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events. Published author with new book, Marketing Strategy: Overcome Common Pitfalls and Creative Effective Marketing.
See full profileApply for this course
Data-Driven & Email Marketing
by Jenna Tiffany
Total hours
45 Hours
Dates
Jul 11 - Jul 29, 2022
Fee for single course
€1500
Fee for degree students
€750
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FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.