DM405BKK
Digital Marketing Concepts
Faculty
Stephanie Schwab
CEO at Crackerjack Marketing
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Digital media has enormous potential to elevate any brand and business. In this class, we’ll dive into digital marketing strategy and add knowledge of various digital tactics, including content marketing, social media, paid media, search engine optimisation, and lead generation.
Learning highlights
- Acquire an overall understanding of the fundamental concepts involved in digital marketing
- Learn how to create effective social media strategies for varying platforms, demographics and consumer behaviours
- Develop personas
- Develop a brand voice and key messages
- Create a lead magnet and landing page
- Develop a comprehensive marketing plan for a company
Course outline
15 classes
Session 1
Past, present and future of digital marketing
Session 2
Digital marketing strategy and planning
Session 3
The customer journey
Session 4
Content marketing
Session 5
Customer segmentation and consumer behaviour
Session 6
Brand voice and storytelling
Session 7
Search engine optimization
Session 8
Social media marketing
Session 9
To be determined
Session 10
Lead generation and list building
Session 11
Email marketing
Session 12
Data-driven marketing
Session 13
Paid media
Session 14
Influence marketing
Session 15
Final presentations
Prerequisites
We will utilise optimisation of this free online course: Build Your Own Brand, Pat Flynn - recommend signing up for this prior to starting the module.
Financial commitment: Each team will be required to purchase a web domain (approx 15€) and hosting for the website (approx 40€ for one year). If this represents a financial hardship, please discuss it with me as soon as possible.
Methodology
The course will consist of lectures, group projects, and individual assignments.
Grading
Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specializing in B2B social media, content marketing, and paid advertising. Crackerjack Marketing is also expert at using LinkedIn to amplify brand messaging, grow visibility, and build influence for companies and executives/founders.
With 30 years of experience in e-commerce and digital media—more than 20 of those focused on social media—Stephanie has led programs for brands such as Marvell Technology, Aruba (HPE), Avalara, Medtronic, IRi, and Marriott International. Her teams’ work has earned recognition from Ragan PR Daily, PRNews, WOMMA, and OMMA.
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Digital Marketing Concepts
by Stephanie Schwab
Total hours
45 Hours
Dates
Nov 15 - Dec 03, 2021
Fee for single course
€1500
Fee for degree students
€750
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FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.