ID409
Selling and Presenting Design
Faculty
Irene Pereyra
Co-Founder of Anton & Irene
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
As a designer, there’s no getting around the fact that you’re going to need to talk about and present your designs. Every top-notch designer is also a master of crisp, clear, and compelling communication. We cannot stress enough how important this skill is. It’s important to put yourself in situations where you can practice being ever more succinct, clear, and engaging, it will pay dividends for your design career. All the talent, experience, and expertise in the world can’t advance your career if your client buys the wrong design or waters down the right one. Creative gifts, hard work, and luck are part of any career, yet even more important is the ability to coax others to accept and help you produce your best ideas.
Learning highlights
- Recognize, combine, push, and build on good ideas while avoiding the bad ones
- Discuss and collaborate with colleagues, and team members
- Provide constructive and positive feedback
- Persuade decision makers to buy your design
Course outline
15 classes
Session 1
We will watch 3 excellent design presentations and review what they have in common and why they work.
Session 2
We will watch 3 bad design presentations and review what they have in common and why they don’t work.
Session 3
Tips and tricks on good presenting, how to persuade and what to avoid.
Session 4
Each student will receive a different design icon and will be able to work in class to come up with a good 10 min. presentation.
Session 5
Each student will present for 10 minutes, it will be recorded live, and we will review the recording together in class and critique. As homework, students have to watch their own video to improve and present the same thing, but better the next day.
Session 6
Each student will present the same presentation for 10 minutes again, it will be recorded live, and we will review together in class. As homework students have to watch their own video to improve.
Session 7
We will break into groups, and each group will receive a different design icon and will be able to work in class to come up with a good 10 min. presentation.
Session 8
Each group will present for 30 minutes, it will be recorded live, and we will review the recording together in class and critique. As homework the groups have to watch their own video to improve and present the same thing, but better the next day.
Session 9
Each group will present the same presentation for 10 minutes again, it will be recorded live, and we will review together in class. As homework groups have to watch their own video to improve.
Session 10
Each student lists out 1 thing that every single person in class does well when they present, and 1 thing that they can improve on, we use this class to discuss personalised improvements for each student.
Session 11
How to debate, persuade, and win a debate.
Session 12
Practice debate – you will be teamed up in groups of two and will be assigned two opposite points of view. During class you will have the time to research the points of view (the one you have to present as well as the other person’s point of view) in order to arm yourself with the most amount of ammunition for the actual debate.
Session 13
Practice debate. You will get 15 minutes per team to debate your assigned and researched topics. The class will provide feedback on the debate, and will determine a winner. It will be recorded and as homework you have to review and improve.
Session 14
Final assignment: SURPRISE!
Session 15
Final presentations.
Course materials
Books
Prerequisites
This class is open to anyone.
Methodology
Review, analyse and practice.
Grading
Back in 2008, Irene founded the User Experience and Strategy department at Fantasy Interactive in New York, which recently she left in order to start up her own design studio.
Irene is extremely passionate about design and believes that great design is practical and human-centred at its core, and starts with breaking things down to its simplest form, the straightest line from A to B. Design can always be better, and rocking the boat is always the right thing to do.
See full profileApply for this course
Selling and Presenting Design
by Irene Pereyra
Total hours
45 Hours
Dates
Mar 16 - Apr 03, 2026
Fee for single course
€1500
Fee for degree students
€750
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How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.