PM406
Product Discovery
Faculty
Aleksandr Simukovic
Senior Product Manager, Adjust
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Product discovery is a crucial aspect of product development. It involves validating assumptions and ensuring that we are creating the right product. In this course, we will explore modern product discovery methods and practice their application.
You will learn how to conduct interviews and construct opportunity-solution trees. The course will primarily consist of hands-on workshops, with some lectures covering relevant frameworks.
Learning highlights
- Interviewing potential customers
- Doing product research
- Validating assumptions
- Building Opportunity Solution Trees
Course outline
15 classes
Session 1
Introduction to product discovery
Session 2
Continuos Discovery Habbits
Session 3
Interview Role-Play in Class
Session 4
Opportunity-Solution Trees
Session 5
Interviewing Workshops
Session 6
Secondary Product Research
Session 7
Building Interviewing Plans
Session 8
Product Confidence Matrix
Session 9
Facts, Assumptions, Beliefs
Session 10
Interviewing Workshops
Session 11
From Product Discovery to Delivery
Session 12
Interviewing Workshop
Session 13
Final Presentations
Session 14
Final Presentations
Session 15
Feedback, Recommendations & Wrap-up
Course materials
Books
Media
Prerequisites
It is important to have finished the fundamentals of digital product management prior to taking this course. Additionally, it will require willingness to use communication skills as the course will be highly focussed on interviewing people in practice.
Methodology
We will start with theoretical backgrounds and discussions about product discovery techniques and quickly move to practical part where students will have to interview multiple people (as well as find interviewees).
The interview highlights will be presented by students and discussed in groups. The teacher will shadow some of the interviews and provide feedback.
Grading
Aleksandr is a seasoned product manager with expertise in B2B enterprise software and consumer app development. As an active contributor to product management communities, he champions modern, evidence-based product practices and customer-centric development approaches.
Aleksandr applies proven methodologies from industry leaders including Marty Cagan's Inspired and Empowered, and Teresa Torres' Continuous Discovery Habits. Currently serving as a Senior Product Manager at Adjust, he specializes in developing innovative B2B SaaS data products that drive measurable customer value.
See full profileApply for this course
Product Discovery
by Aleksandr Simukovic
Total hours
45 Hours
Dates
Jan 30 - Feb 17, 2023
Fee for single course
€1500
Fee for degree students
€750
Explore related courses
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Jan 09 - Jan 27, 2023
To be announced
Coming soon
Go to Market
Feb 20 - Mar 10, 2023
Jason Minkee Kim
Head of Corporate Development at ProtoPie
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.