DM404
Digital Strategy & Platforms
Faculty
Stephanie Schwab
CEO at Crackerjack Marketing
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Digital media has enormous potential to elevate any brand and business. In this class, we’ll dive into digital marketing strategy and add knowledge of various digital tactics, including content marketing, social media, paid media, search engine optimisation, and lead generation.
Learning highlights
- Acquire an overall understanding of the fundamental concepts involved in digital marketing.
- Develop or redevelop your personal LinkedIn profile.
- Learn best practices for writing persuasive LinkedIn individual posts.
- Use key marketing frameworks to perform competitive and internal company analysis on an example company.
- Develop personas for the company.
- Develop a brand voice for the company.
- Draft marketing strategies and tactics for the company.
- Develop and present a comprehensive digital marketing plan for the company.
Course outline
15 classes
Session 1
Intro and Marketing in the Age of AI
Session 2
The Brand of You
Session 3
Personal Brand Voice
Session 4
LinkedIn Profile & Topics
Session 5
LinkedIn Content Creation
Session 6
Marketing Basics
Session 7
Digital Marketing Strategy
Session 8
Who is Your Customer?
Session 9
Customer Journeys & Funnels
Session 10
Content Marketing
Session 11
Social Media Marketing
Session 12
List Building, Lead Magnets
Session 13
Field Trip!
Session 14
Final Presentations
Session 15
Final Presentations
Methodology
The course will consist of lectures, group projects, and individual assignments.
Grading
Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specializing in B2B social media, content marketing, and paid advertising. Crackerjack Marketing is also expert at using LinkedIn to amplify brand messaging, grow visibility, and build influence for companies and executives/founders.
With 30 years of experience in e-commerce and digital media—more than 20 of those focused on social media—Stephanie has led programs for brands such as Marvell Technology, Aruba (HPE), Avalara, Medtronic, IRi, and Marriott International. Her teams’ work has earned recognition from Ragan PR Daily, PRNews, WOMMA, and OMMA.
See full profileApply for this course
Digital Strategy & Platforms
by Stephanie Schwab
Total hours
45 Hours
Dates
Nov 10 - Nov 28, 2025
Fee for single course
€1500
Fee for degree students
€750
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FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.