DM413BKK
Paid Social & Display Marketing
Faculty
Raluca Radu
Founder of MTH Digital & Country Manager at ANSWEAR.RO
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Throughout the Paid Social and Display Marketing journey, students will learn how to effectively reach their target audiences via paid social and display marketing campaigns. The 15 sessions will guide students through the steps of setting, optimizing and reporting effective digital marketing campaigns that will deliver the expected results. Furthermore, they will understand how to choose and adapt the best online marketing strategy for their particular case, whether they want to reach B2B or B2C target groups. We will discuss digital marketing tools, campaigns best practices, and tips and tricks in order to get the best performing creatives, visuals as well as copywriting for these campaigns depending on the channel or placement and its context.
Learning highlights
- Fully understanding the digital marketing channels and placements and the best strategies to adapt your online marketing campaign to each channel and placement.
- Hands-on digital campaign setup and optimization from Zero to Hero.
- Best practices and tips and tricks for advertising strategy creation for each channel.
- Framework for reporting and optimizing your digital marketing campaigns.
- Digital marketing trends - debate and discussion.
Course outline
15 classes
Session 1
Digital Marketing Glossary - Recapping the main terms and KPIs in online marketing and overview of the main digital marketing channels.
Session 2
Meta Ads deep dive. The Meta ecosystem, Meta Pixel and Meta Events. Targeting options in Meta. Available placements and formats.
Session 3
Meta Ads interface tour. Setup of Meta Ads from Zero to Hero. Practical exercises.
Session 4
Meta Ads practical exercises session. Optimizing and reporting Meta Ads framework.
Session 5
Google Ads deep dive. The Google ecosystem and tracking options. Targeting options. Available placements and formats.
Session 6
Google Ads interface tour. Setup of Google Ads from Zero to Hero. Practical exercises.
Session 7
Google Search Ads practical exercises session. Optimizing and reporting Google Ads framework.
Session 8
Google Merchant Center troubleshooting. Google Performance Max Tips and tricks followed by practical session.
Session 9
Google Display and Discovery Ads. Practical tips and tricks. Practical exercises session.
Session 10
Youtube Ads - particularities. Setting up Youtube Ads from Zero to Hero. Practical exercises.
Session 11
Programmatic Ads, practical session on integrating programmatic ads into the strategy. Digital marketing trends. The digital advertising world after the beginning of the cookieless era.
Session 12
Optimizing your campaigns with the help of Analytics. Practical exercises.
Session 13
Best practices for copywriting and creatives. Visual tips and tricks with examples and case studies. Conversion rate optimization tips and tricks for compelling ad messages.
Session 14
Final presentations for the digital marketing strategy projects and campaign examples.
Session 15
Final presentations for the digital marketing strategy projects and campaign examples.
Course materials
Books
Prerequisites
An introduction to the key digital marketing glossary, main terms and KPIs (like CTR, CPC etc).
Methodology
Students will learn through hands-on exercises and real-life case studies and business examples that we will debate and discuss together. For each session, we will have a short lecture regarding the main KPIs, best practices and tips and tricks regarding each digital marketing channel and campaign, and then we will follow-up with hands-on practical exercises. We will combine individual and group work.
Grading
With an extensive experience of over 18 years in digital strategies for online business and digital marketing, Raluca Radu is deeply involved in the education and growth of e-commerce and digital marketing specialists. She is a digital marketing trainer and also the founder of MTH Digital – full-service digital marketing agency based in Bucharest. Raluca Radu has also been the Country Manager of ANSWEAR (the top online fashion retailer in Central and Eastern Europe) in Romania since its launch in the autumn of 2015.
In her spare time, Raluca acts as an online strategy consultant, offering feedback and helping online businesses grow. Before, in her career, Raluca was responsible for the launch of the online classifieds leader OLX.ro on the Romanian market, while she was Country Manager for Naspers Classifieds Romania. A Computer Science graduate and mathematics aficionada, Raluca is convinced that logic and data is the basis of any effective business strategy.
See full profileApply for this course
Paid Social & Display Marketing
by Raluca Radu
Total hours
45 Hours
Dates
May 29 - Jun 16, 2023
Fee for single course
€1500
Fee for degree students
€750
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FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.