HTE413BKK
Growth Hacking: Scaling Your Product To Millions
Faculty
Kathy Zhao
Head of Product (Former Amazon, Tencent, Mastercard); Startup operator and advisor
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Growth hacking is a data-driven approach to marketing and product development that focuses on rapid experimentation and iteration to achieve scalable growth. It involves using unconventional and creative strategies to acquire and retain customers, leveraging digital channels, analytics, and user psychology to drive results.
In this course, students will learn how brands like Meta, Pinterest, and Uber scaled their businesses to become category leaders, the science and theory behind their success, and how to apply these frameworks to your own startup. We will cover the latest trends and best practices in digital marketing, growth hacking tools, and growth product strategies to allow you to stay ahead of the curve in the rapidly evolving high-tech space. Expect to hear from growth leaders, dive into case studies, and apply your learnings to real-world growth projects.
Learning highlights
- Master the foundations of growth hacking, including the history, science, and real- world application of growth.
- Understand how the world’s biggest brands grew 100x and know how to re-apply successful frameworks to their startups.
- Know how to build a growth strategy and the team needed to execute and scale.
- Connect with industry leaders in the growth space globally.
Course outline
15 classes
Session 1
Introduction to Growth Hacking: Overview and Methodology.
Session 2
Introduction to Growth Hacking: User Research and Personas.
Session 3
Science of Growth: Acquisition.
Session 4
Science of Growth: Activation.
Session 5
Science of Growth: Retention and Engagement.
Session 6
Science of Growth: Referrals.
Session 7
Science of Growth: Monetization.
Session 8
Science of Growth: Conversion Optimization.
Session 9
Science of Growth: AB Experimentation
Session 10
Mid-course Presentations.
Session 11
Science of Growth: Data-driven Decision Making.
Session 12
Growth in Practice: Strategy and Roadmaps.
Session 13
Growth in Practice: Building Teams and Culture.
Session 14
Growth in Practice: Tools and Resources.
Session 15
Final Presentations.
Prerequisites
This course complements previous HTE coursework on building an MVP, go-to-market strategy, digital product management, and lead generation. Those joining the course should have a basic understanding of how to build a product and find a market fit for it, as we will focus on the growth phase of a startup’s lifecycle and scaling a product in a competitive market.
Methodology
All sessions will be in lecture format and will be supplemented with in-class activities including mini case studies, guest speakers, office hours, in-class exercises, and group projects.
Grading
Kathy Zhao is currently an advisor at business incubator Antler and independent Product and Growth consultant. Previously, she was the Head of Product at Pomelo Fashion, Southeast Asia's leading omnichannel shopping destination. Prior to Pomelo Fashion, she led the product team at Tencent Thailand, successfully growing the global user base for the company's flagship music streaming platform, JOOX.
Kathy has 10 years of experience building and scaling products for some of the world's leading brands including Amazon, Mastercard, Johnson & Johnson, and L’Occitane en Provence. She has a track record of managing cross-functional (Product, UX Design, Operations) teams that have delivered $xxM in revenue across platforms (web, app, omnichannel) and regions (US and Southeast Asia).
See full profileApply for this course
Growth Hacking: Scaling Your Product To Millions
by Kathy Zhao
Total hours
45 Hours
Dates
May 29 - Jun 16, 2023
Fee for single course
€1500
Fee for degree students
€750
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FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.