How to create content that ranks and engages

We’ll talk about the key best practices for creating high-ranking and engaging, quality content

• Refreshing the core SEO concepts

• E-E-A-T and how to tackle it

• Content writing and content optimization best practices

Keyword research, search intent analysis, and SEO metrics

We’ll discuss the main best practices and workflows for SEO research. It will be a workshop session.

• Keyword research best practices

• How to conduct keyword research

• How to use Semrush

• How to analyze search intent

• How to structure content

Building a powerful content funnel and connecting the dots

We’ll talk about content diversification, connecting content marketing to business goals and creating a content funnel.

• Different content formats and best practices

• Setting content marketing goals and tracking them

• Creating integrating content campaigns

• Making sure content supports the entire business function

Final assignment prep

We will use this session to let students prepare their final assignments and answer their questions. I will personally review each presentation and provide tips on what to improve.

Group presentations

Each group will present a content strategy for their selected business.

A final bonus topic of personal branding, career development, and online networking will be presented afterwards, time permitting.